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THE BLOG
Branding + Encouragement for Professionals + Small Businesses
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How We Are Helping Small Businesses Beyond The Brand
We are helping small businesses grow and learn to delegate early on. But we are also helping freelancers find more opportunities.
Eloise Stewart


The 3 L’s for Effective Brand Signage
Drive down the road and you will be bombarded with 100’s if not 1000’s of signs. But which ones stand out?Â
Eloise Stewart


Branded T-Shirts Done Correctly
Branded t-shirts are an investment and can have great brand awareness capabilities... if done well.
Eloise Stewart


Should You Have a Trifold?
The biggest mistake I see with print marketing pieces, is the tendency to try to tell a potential customer EVERYTHING.
Eloise Stewart


Should I Use ChatGPT?
ChatGPT is a tool that can be used to help you develop ideas or write drafts but it does not replace a human mind or your messaging.Â
Eloise Stewart


Southern Princess: Trusting Who You Know with What You Don’t Know
When you have to ask for help, communicate expectations, ask questions - but fully trust those you have asked to help you.
Eloise Stewart


Kelly Adams: What is the difference between Perfection and Intention?
Instead of perfection, our goal should be intention. Intention is productive.
Eloise Stewart


The One Thing That is Killing Your Small Business
The one thing that is killing your small business is your external communication.
Eloise Stewart


Dilworth: How to Base Your Brand & Strategy On Your Differentiators
The most revealing and eye-opening part of a brand meeting with a client is when we ask them 3 sets of questions
Eloise Stewart


25 Items to Audit to Grow Your Business
If you need help knowing HOW to audit your brand across these 25 areas, purchase our Brand Audit Kit that takes you step-by-step.
Eloise Stewart


Florista Design: Elevating Your Brand While Successful
Don’t wait until your business is hurting to re-brand or elevate your brand.
Eloise Stewart


HOW TO STAY ON BRAND: VIDEO
Video is a powerful tool for your brand whether you are using your iPhone or investing in a professional video.
Eloise Stewart


HOW TO STAY ON BRAND: GRAPHIC ELEMENTS
Without defined graphic elements, your graphics and platforms can look like a template that anyone can use and is quickly forgotten.
Eloise Stewart


Full Swing: How your personal brand strengthens your business brand
If you have experience and expertise in an area and want to use it to start a new business, you will need to connect the dots for people.
Eloise Stewart


HOW TO STAY ON BRAND: FONTS
When you use inconsistent fonts for your brand designs, you are decreasing brand awareness and reducing your perceived quality.
Eloise Stewart


Naming Your Business Based On Your Brand
The first thing we ask all clients is about their business name and the meaning behind it. This affects the brand design and message.
Eloise Stewart


HOW TO STAY ON BRAND: COLORS
Color is an incredibly important part of branding but often is misused and underused consistently for small business brands.
Eloise Stewart


Essential Movement: Building a Business and a Brand
Branding doesn't become important when you are successful. It’s an ingredient for success. Learn how to start a business with a strong brand
Eloise Stewart


HOW TO STAY ON BRAND: LOGOS
The logo is usually the first element designed for a brand but is only the beginning. It is only one part of the visual brand.
Eloise Stewart


The Farm at Rocky Top: How to Reduce Confusion & Build Awareness
Jan reached out to us and asked if we could clean up the brand, the websites, and platforms to make it easier to manage & reduce confusion.
Eloise Stewart
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