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THE BLOG
Branding + Encouragement for Professionals + Small Businesses
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25 Items to Audit to Grow Your Business
If you need help knowing HOW to audit your brand across these 25 areas, purchase our Brand Audit Kit that takes you step-by-step.
Eloise Stewart


Florista Design: Elevating Your Brand While Successful
Don’t wait until your business is hurting to re-brand or elevate your brand.
Eloise Stewart


2023 Theme Word
Theme words are not resolutions or goals. We have shared this exercise on the blog and social media for 4 years now.
Eloise Stewart


HOW TO STAY ON BRAND: VIDEO
Video is a powerful tool for your brand whether you are using your iPhone or investing in a professional video.
Eloise Stewart


HOW TO STAY ON BRAND: GRAPHIC ELEMENTS
Without defined graphic elements, your graphics and platforms can look like a template that anyone can use and is quickly forgotten.
Eloise Stewart


Full Swing: How your personal brand strengthens your business brand
If you have experience and expertise in an area and want to use it to start a new business, you will need to connect the dots for people.
Eloise Stewart


HOW TO STAY ON BRAND: FONTS
When you use inconsistent fonts for your brand designs, you are decreasing brand awareness and reducing your perceived quality.
Eloise Stewart


Naming Your Business Based On Your Brand
The first thing we ask all clients is about their business name and the meaning behind it. This affects the brand design and message.
Eloise Stewart


HOW TO STAY ON BRAND: COLORS
Color is an incredibly important part of branding but often is misused and underused consistently for small business brands.
Eloise Stewart


Essential Movement: Building a Business and a Brand
Branding doesn't become important when you are successful. It’s an ingredient for success. Learn how to start a business with a strong brand
Eloise Stewart


HOW TO STAY ON BRAND: LOGOS
The logo is usually the first element designed for a brand but is only the beginning. It is only one part of the visual brand.
Eloise Stewart


The Farm at Rocky Top: How to Reduce Confusion & Build Awareness
Jan reached out to us and asked if we could clean up the brand, the websites, and platforms to make it easier to manage & reduce confusion.
Eloise Stewart


How Write A Tagline
There are different types of tag lines that accompany logos.
Eloise Stewart


HOW TO STAY ON BRAND: BRAND MESSAGE
The message, copy, words, story, and marketing phrases are important although often pushed aside and forgotten.
Eloise Stewart


How to refresh your brand and grow your business
We helped, Pet Sitting Plus, a in-home pet sitting business based in Auburn, Alabama, elevate their business and establish a brand.
Eloise Stewart


How to Elevate Your Branding
When elevating an existing brand, there are 3 things that you need to focus on beyond a logo.
Eloise Stewart


How Do You Ask For Help?
How do you ask for help? Do you realize that when you ask for help in one area of your life, you are actually creating space for yourself?
Eloise Stewart


How to Educate and Build Trust through Branding
Establishing trust requires you to communicate credibility, legitimacy, knowledge and always connection.
Eloise Stewart


How to Brand and Market a Non-Profit
As a non-profit, it is extremely important to think from the potential donor’s and volunteer’s perspective.
Eloise Stewart


Your Website Is Not About You
Your website is not about you. It’s about your website visitor. It’s about their need, their problem, their wants.
Eloise Stewart
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