Eloise Stewart
Staying On-Brand with Flodesk Email Marketing
Learn how to use Flodesk to keep your email marketing on-brand and maintain consistency across your communications.
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THE BLOG
Branding + Encouragement for Professionals + Small Businesses
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Eloise Stewart
How to Design & Use Business Cards in 2024
Well designed business cards can provide legitimacy and opportunities for connection and can implement your marketing strategy.
Eloise Stewart
The 3 L’s for Effective Brand Signage
Drive down the road and you will be bombarded with 100’s if not 1000’s of signs. But which ones stand out?
Eloise Stewart
Branded T-Shirts Done Correctly
Branded t-shirts are an investment and can have great brand awareness capabilities... if done well.
Eloise Stewart
The True Cost of Rebranding
Although I can’t predict the future for all areas of your business, I can shed some light on the investment and value of rebranding.
Eloise Stewart
25 Items to Audit to Grow Your Business
If you need help knowing HOW to audit your brand across these 25 areas, purchase our Brand Audit Kit that takes you step-by-step.
Eloise Stewart
HOW TO STAY ON BRAND: VIDEO
Video is a powerful tool for your brand whether you are using your iPhone or investing in a professional video.
Eloise Stewart
HOW TO STAY ON BRAND: GRAPHIC ELEMENTS
Without defined graphic elements, your graphics and platforms can look like a template that anyone can use and is quickly forgotten.
Eloise Stewart
HOW TO STAY ON BRAND: FONTS
When you use inconsistent fonts for your brand designs, you are decreasing brand awareness and reducing your perceived quality.
Eloise Stewart
HOW TO STAY ON BRAND: COLORS
Color is an incredibly important part of branding but often is misused and underused consistently for small business brands.
Eloise Stewart
HOW TO STAY ON BRAND: LOGOS
The logo is usually the first element designed for a brand but is only the beginning. It is only one part of the visual brand.
Eloise Stewart
HOW TO STAY ON BRAND: BRAND MESSAGE
The message, copy, words, story, and marketing phrases are important although often pushed aside and forgotten.
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