When you have to ask for help, communicate expectations, ask questions - but fully trust those you have asked to help you.

Instead of perfection, our goal should be intention. Intention is productive.

When branding two connected brands, it is important that there is cohesion and differentiation.

The most revealing and eye-opening part of a brand meeting with a client is when we ask them 3 sets of questions

I love branding not for pretty logos. I love it because it encompasses two phases that are at the core of human life. Phase 1 is about...

Don’t wait until your business is hurting to re-brand or elevate your brand.

If you have experience and expertise in an area and want to use it to start a new business, you will need to connect the dots for people.

The first thing we ask all clients is about their business name and the meaning behind it. This affects the brand design and message.

Branding doesn't become important when you are successful. It’s an ingredient for success. Learn how to start a business with a strong brand

Jan reached out to us and asked if we could clean up the brand, the websites, and platforms to make it easier to manage & reduce confusion.

We helped, Pet Sitting Plus, a in-home pet sitting business based in Auburn, Alabama, elevate their business and establish a brand.

When elevating an existing brand, there are 3 things that you need to focus on beyond a logo.

Establishing trust requires you to communicate credibility, legitimacy, knowledge and always connection.

As a non-profit, it is extremely important to think from the potential donor’s and volunteer’s perspective.

Get ready to feel inspired. I sat down with my friend Tama Ward of Curated Living + Co and so many of the things she shared during our...

I hope you're ready to laugh. I can't wait for you to meet my friend, Tonya ... better know as The Crazy Crafty Chick. Earlier this year...

I met Sarah Wilson, Registered Nurse and Licensed Esthetician, about a year ago when she was starting her business. dermaLAB is the first...

I met Megan-Brette Hamilton a couple years ago while standing in line for dinner at an event at Auburn University. I shared my business...

Establish a Personal Brand to Differentiate, Communicate Value, & Build Trust

How do you protect the quality of the event brand while promoting the sponsors evenly?