Jan reached out to us and asked if we could clean up the brand, the websites, and platforms to make it easier to manage & reduce confusion.

We helped, Pet Sitting Plus, a in-home pet sitting business based in Auburn, Alabama, elevate their business and establish a brand.

When elevating an existing brand, there are 3 things that you need to focus on beyond a logo.

Establishing trust requires you to communicate credibility, legitimacy, knowledge and always connection.

As a non-profit, it is extremely important to think from the potential donor’s and volunteer’s perspective.

Your website is not about you. It’s about your website visitor. It’s about their need, their problem, their wants.

The one element that most brands and professionals forget when communicating is their target audience.

I have noticed one area that is often overlooked and only partially considered when branding yourself or your business. Perception.

If you googled “Personal Branding,” you might get a definition like this: “Personal branding is the practice of people marketing...

Your first impression isn't always in person. It can be an email, your website, your social media, your building signage, your voicemail...

I love thinking creatively. I love being strategic about plans. I believe you must be creative AND strategic in sharing your brand with...

The purpose of our blog is to provide branding and encouragement for students, professionals, small businesses and entrepreneurs....

As I began the journey of entrepreneurship in 2015, I didn’t question if it was what I was supposed to be doing. But I did question if I...

Many business owners and marketers struggle with knowing when to update their brand and to what degree it needs changing.

Verbal and written communication affects our reputations as professionals and businesses. Read how you can improve your writing.

This post is about ways to make sure your “Meet the Team” posts don’t just add to the social media noise. But actually provide value.

I want to share the 3 P's in hopes they inspire you to create content that is appropriate and relevant during Covid-19.

13 tips to ensure you remain professional and don’t embarrass yourself unknowingly on video conference calls.

Establish a Personal Brand to Differentiate, Communicate Value, & Build Trust

How do you protect the quality of the event brand while promoting the sponsors evenly?