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THE BLOG
Branding + Encouragement for Professionals + Small Businesses
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Eloise Stewart
6 Times You Should NEVER Use Canva for Your Small Business Branding
Small business owners: Discover 6 mistakes to avoid when branding your business and ensure your brand stands out for the right reasons!
Eloise Stewart
How to Design & Use Business Cards in 2024
Well designed business cards can provide legitimacy and opportunities for connection and can implement your marketing strategy.
Eloise Stewart
The 3 L’s for Effective Brand Signage
Drive down the road and you will be bombarded with 100’s if not 1000’s of signs. But which ones stand out?
Eloise Stewart
Branded T-Shirts Done Correctly
Branded t-shirts are an investment and can have great brand awareness capabilities... if done well.
Eloise Stewart
Should You Have a Trifold?
The biggest mistake I see with print marketing pieces, is the tendency to try to tell a potential customer EVERYTHING.
Eloise Stewart
The True Cost of Rebranding
Although I can’t predict the future for all areas of your business, I can shed some light on the investment and value of rebranding.
Eloise Stewart
The One Thing That is Killing Your Small Business
The one thing that is killing your small business is your external communication.
Eloise Stewart
Dilworth: How to Base Your Brand & Strategy On Your Differentiators
The most revealing and eye-opening part of a brand meeting with a client is when we ask them 3 sets of questions
Eloise Stewart
How to Plan Your Social Media Using the 1-1-1 Strategy
I don’t know many small business owners who love planning social media content.
It’s because they don’t have an easy system.
Eloise Stewart
Career Tech: If you don't tell them, they won't know.
I love branding not for pretty logos. I love it because it encompasses two phases that are at the core of human life. Phase 1 is about...
Eloise Stewart
25 Items to Audit to Grow Your Business
If you need help knowing HOW to audit your brand across these 25 areas, purchase our Brand Audit Kit that takes you step-by-step.
Eloise Stewart
Florista Design: Elevating Your Brand While Successful
Don’t wait until your business is hurting to re-brand or elevate your brand.
Eloise Stewart
HOW TO STAY ON BRAND: VIDEO
Video is a powerful tool for your brand whether you are using your iPhone or investing in a professional video.
Eloise Stewart
HOW TO STAY ON BRAND: GRAPHIC ELEMENTS
Without defined graphic elements, your graphics and platforms can look like a template that anyone can use and is quickly forgotten.
Eloise Stewart
Full Swing: How your personal brand strengthens your business brand
If you have experience and expertise in an area and want to use it to start a new business, you will need to connect the dots for people.
Eloise Stewart
HOW TO STAY ON BRAND: FONTS
When you use inconsistent fonts for your brand designs, you are decreasing brand awareness and reducing your perceived quality.
Eloise Stewart
Naming Your Business Based On Your Brand
The first thing we ask all clients is about their business name and the meaning behind it. This affects the brand design and message.
Eloise Stewart
HOW TO STAY ON BRAND: COLORS
Color is an incredibly important part of branding but often is misused and underused consistently for small business brands.
Eloise Stewart
Essential Movement: Building a Business and a Brand
Branding doesn't become important when you are successful. It’s an ingredient for success. Learn how to start a business with a strong brand
Eloise Stewart
HOW TO STAY ON BRAND: LOGOS
The logo is usually the first element designed for a brand but is only the beginning. It is only one part of the visual brand.
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