THE BLOG

Branding + Encouragement for Professionals + Small Businesses

Eloise Stewart

Staying On-Brand with Flodesk Email Marketing

Learn how to use Flodesk to keep your email marketing on-brand and maintain consistency across your communications.

How to Design & Use Business Cards in 2024

Eloise Stewart

How to Design & Use Business Cards in 2024

Well designed business cards can provide legitimacy and opportunities for connection and can implement your marketing strategy.

Eloise Stewart

How to Design and Mail a Direct Mailer

Direct mailers to mailboxes is still an effective marketing strategy. The mailbox is quieter with more opportunities for brand awareness.

Eloise Stewart

How We Are Helping Small Businesses Beyond The Brand

We are helping small businesses grow and learn to delegate early on. But we are also helping freelancers find more opportunities.

Eloise Stewart

The 3 L’s for Effective Brand Signage

Drive down the road and you will be bombarded with 100’s if not 1000’s of signs. But which ones stand out?

Eloise Stewart

Branded T-Shirts Done Correctly

Branded t-shirts are an investment and can have great brand awareness capabilities... if done well.

Eloise Stewart

Should You Have a Trifold?

The biggest mistake I see with print marketing pieces, is the tendency to try to tell a potential customer EVERYTHING.

Eloise Stewart

The True Cost of Rebranding

Although I can’t predict the future for all areas of your business, I can shed some light on the investment and value of rebranding.

Eloise Stewart

Should I Use ChatGPT?

ChatGPT is a tool that can be used to help you develop ideas or write drafts but it does not replace a human mind or your messaging.

Eloise Stewart

2024 Theme Word

A new year means a new theme word. I love the process of finding a new theme word because there is so much hope and promise in the future.

Southern Princess: Trusting Who You Know with What You Don’t Know

Eloise Stewart

Southern Princess: Trusting Who You Know with What You Don’t Know

When you have to ask for help, communicate expectations, ask questions - but fully trust those you have asked to help you.

Eloise Stewart

The One-Hour Exercise To Change 2024

We might not know our goals for the next year. But I bet most of us will agree that we don’t want next year to look just like this one.

Kelly Adams: What is the difference between Perfection and Intention?

Eloise Stewart

Kelly Adams: What is the difference between Perfection and Intention?

Instead of perfection, our goal should be intention. Intention is productive.

The One Thing That is Killing Your Small Business

Eloise Stewart

The One Thing That is Killing Your Small Business

The one thing that is killing your small business is your external communication.

Performance Decisions: How to Develop Two Brands Together

Eloise Stewart

Performance Decisions: How to Develop Two Brands Together

When branding two connected brands, it is important that there is cohesion and differentiation.

Three Things I Didn’t Expect While Risking It All

Eloise Stewart

Three Things I Didn’t Expect While Risking It All

Hindsight might be 2020. But a blurry present is pretty insightful. I am learning 3 lessons that come with taking risks.

Eloise Stewart

Dilworth: How to Base Your Brand & Strategy On Your Differentiators

The most revealing and eye-opening part of a brand meeting with a client is when we ask them 3 sets of questions

How to Plan Your Social Media Using the 1-1-1 Strategy

Eloise Stewart

How to Plan Your Social Media Using the 1-1-1 Strategy

I don’t know many small business owners who love planning social media content. It’s because they don’t have an easy system.

Career Tech: If you don't tell them, they won't know.

Eloise Stewart

Career Tech: If you don't tell them, they won't know.

I love branding not for pretty logos. I love it because it encompasses two phases that are at the core of human life. Phase 1 is about...

Eloise Stewart

25 Items to Audit to Grow Your Business

If you need help knowing HOW to audit your brand across these 25 areas, purchase our Brand Audit Kit that takes you step-by-step.

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THE BLOG

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