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SWANSON DIAMOND CENTER

PROJECT OVERVIEW

Rebrand Design
Brand Messaging
Brand Guidelines
Photography
Website Development
Business Email Set-Up
Google Business Optimization
Stationery
Magazine Advertisement
Signage Design

OLD BRAND

THE CHALLENGE

Swanson Diamond Center is a family owned jewelry store that has been operating for over 30 years. They have earned the community’s love and loyalty through a dedication to serving their customers with respect and care. As the business grew, they made the decision to renovate their building and saw the need to assess the efficacy of their branding and digital presence at the same time. This project required us to honor the reputation and history of the business while creating an elevated brand for this next season.

01

CREATE A VISUAL BRAND IDENTITY

02

CRAFT A BRAND VOICE

MARKET RESEARCH
BRAND IDENTITY & VOICE
DESCRIPTIVE SENTENCES
TAGLINE
MARKETING SLOGANS
WEBSITE COPY
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03

DEVELOP A BUSINESS STRATEGY

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We worked with Swanson to ensure they had a strong and comprehensive strategy going forward. In the Consulting & Strategy portion of the project we covered items such as:

Rebrand Launch Strategy
Marketing Budget Projections
Improving Digital Presence

04

PUT THE BRAND IN ACTION

VIEW OUR BRAND PHOTOGRAPHY FOR SWANSON DIAMOND CENTER

05

DESIGN A WEBSITE

swansondiamondcenter.com

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We developed a timeless, inviting brand for a trusted jeweler that values high-quality craftsmanship and exceptional service.
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"Eloise is amazing. Her help in creating my brand and website along with the one-on-one business consulting she has done for me over the years has been absolutely invaluable. As a busy mama and business owner/nurse, I need guidance when it comes to marketing and business plans. Eloise is the best. I literally refer to her as my “business Guru”. She is so knowledgeable and her experience speaks for itself. She is my #1 go to when I need to troubleshoot or simply bounce ideas off of someone. If you need help starting or revamping your business, Eloise and her company is a must."

VINCE, SWANSON DIAMOND CENTER

HEAR FROM THE CLIENT:
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