Staying On-Brand with Flodesk Email Marketing

You’ve developed your brand, built your website, and now you’re ready to start marketing—but where to start? When it comes to email marketing platforms, we recommend Flodesk. Email marketing remains one of the most effective tools for connecting with your audience and promoting your brand. However, the key to maximizing email marketing success lies in maintaining consistent, on-brand communication that resonates with your subscribers. This is where Flodesk comes in—a platform that makes it easy for you to stay on-brand while creating engaging emails effortlessly. In this blog post, we’ll cover why Flodesk is ideal for small businesses, how to set up your branding, create strategic templates, and effectively use segments, forms, and workflows to enhance your email campaigns.

Why Flodesk?

Flodesk offers small businesses a user-friendly platform that emphasizes design flexibility and brand consistency. As a small business owner, freelancer, or solopreneur, you may not have access to expensive design software or a full-time graphic designer. Flodesk steps in as an accessible and affordable solution, allowing you to create professional-looking emails that are always on-brand. Here are some reasons why Flodesk is particularly valuable for maintaining brand consistency:

1. Design Flexibility and Templates

   Flodesk's drag-and-drop email builder allows you to customize layouts, fonts, colors, and images. Whether you’re creating a newsletter or a promotional campaign, you have the creative freedom to make it look exactly like your brand—no compromises. 

2. Ease of Use

   Flodesk is designed with simplicity in mind. You don’t need to be a tech expert or a graphic designer to create visually appealing emails. Its intuitive interface means that even beginners can quickly learn how to use the platform. 

3. All-in-One Solution

   Flodesk offers an all-in-one platform, meaning you can manage your email templates, segment your audience, create forms, and set up workflows all from the same place. No more juggling between multiple platforms.

4. Affordable Pricing

   For small businesses, budgeting is always a consideration. Flodesk offers simple and transparent pricing—an affordable monthly fee with no extra charges based on list size or usage. This predictable pricing model is particularly beneficial for those just starting out, allowing you to scale without being hit by unexpected costs. 

If you’re ready to take advantage of Flodesk’s features, you can use our special discount code flodesk.com/c/eloise for 50% off!

Branding Setup in Flodesk

Now that we've covered why Flodesk is the right choice for your small business, let’s dive into how to use this email marketing tool effectively and set up your brand. Consistency is key, and we've broken it all down in this step-by-step video so you can easily follow along. From adding your logo to setting up colors and fonts, ensuring your emails reflect your brand’s personality is crucial for building trust with your audience. Here’s how to set up your branding elements in Flodesk to get started:

Creating a Template Based on Your Strategy

Email marketing doesn’t stop at looking good. It's equally important to apply brand strategy to your email marketing templates to ensure they resonate with your audience. So how do we combine brand aesthetics with strategic communication? Here's how you can create email templates that not only align visually with your brand but also strategically support your goals.

Follow along with our embedded video to learn how to create a template in Flodesk step-by-step, based on your brand’s unique strategy. This video will guide you through every step, from setting up the design to customizing your layout for different campaigns, ensuring your emails are as effective as possible.

Segments, Forms & Workflows

To get the most out of Flodesk, you need to understand how to use audience segments, forms, and workflows effectively. Here’s a closer look at how these tools can help you elevate your email marketing:

1. Segments

   Effective email marketing is all about sending the right message to the right people. Segments allow you to divide your audience into groups based on their interests, behaviors, or demographics. By creating segments in Flodesk, you can tailor your content to meet the specific needs of different subscribers, which results in higher engagement rates.

2. Branded Forms

   Collecting email addresses is one of the most important steps in building your email list. Flodesk allows you to create branded forms that you can place on your website or landing pages to encourage sign-ups. When your forms match your brand’s visual identity, it helps build credibility and creates a cohesive experience for potential subscribers.

3. Workflows

   Workflows are automated email sequences that help you stay in touch with your subscribers without manual effort. Whether it’s a welcome series for new subscribers or a follow-up sequence after a purchase, workflows ensure that your audience receives the right message at the right time. Setting up workflows also saves you time and allows you to focus on other important areas of your business.

Now You’re All Set Inside Flodesk!

You’ve now set up your brand elements, created strategic email templates, and organized segments, forms, and workflows—all within Flodesk. This means you’re ready to confidently engage with your audience while maintaining brand consistency across all your communications.

If you’re interested in taking your strategy to the next level and want to learn more about creating impactful, on-brand email marketing campaigns, check out our BuildWell Membership—an annual membership crafted specifically for small business owners and solopreneurs. As a fellow small business owner, we understand your challenges—juggling limited time, resources, and energy while trying to stay on-brand and grow your business. Inside BuildWell, we have a series of courses designed with one intention: to help small businesses and freelancers succeed at their craft.

Get Started with BuildWell Here