Career Tech: If you don't tell them, they won't know.
- Eloise Stewart
- Mar 7, 2023
- 2 min read
Updated: Oct 15, 2023
I love branding not for pretty logos. I love it because it encompasses two phases that are at the core of human life. Phase 1 is about discovering who you are, how you are different, who you serve, what you are good at, what your passions are. And phase 2 is about sharing that with others. It's the relationships. It's the connection, the communication, the change that happens.
But if we don't do the work of phase 1, we can't fully enjoy and experience phase 2.
And if you don't share it with others, how will they know?!
This is what we realized when we began working with Career Technical Education (CTE) at Auburn City Schools. They were doing incredible work with 15 programs, 65+ course offerings, and 1700+ students enrolled but they weren't showcasing it to the degree that they could.
We began with the foundation - the brand. And once we established their visual identity and messaging, we got to work on a large website that would showcase all of their programs, organizations, and successes. This website will serve as a recruitment tool for other students, provide information to parents, promote student, class, and teacher successes, and encourage future community partnerships for work-based learning and internship opportunities for students.
You want your website to work for you while you are busy hard at work for what matters!
If you are wondering if you website is working for you -
check out our FREE Website Audit
that includes 10 things you need for a visitor-focused home page
and the questions we ask when we audit a client's website.
If you need help establishing your brand or building a website
, contact Eloise to see if we are the right fit for you!
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Wow, the CTE website you've created is impressive! I love how the design emphasizes accessibility and user-friendly navigation—it's so important for connecting students and educators effectively. The clean, modern aesthetic and organized layout remind me of the thoughtful approach used on the AMRubi website. Both sites prioritize clarity and engagement, making the content feel approachable and intuitive for the audience.
One thing I particularly appreciated on AMRubi was the seamless storytelling through visuals and concise messaging. Have you considered incorporating elements like interactive graphics or more storytelling components to further enhance the CTE experience? It could be a great way to deepen engagement with users.
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The importance of a well-designed website cannot be overstated, and this article does a great job highlighting the key elements that make a site effective. The new CTE website looks sleek and user-friendly, which is crucial for attracting and retaining visitors. If you're in the aviation industry, having an optimized online presence is essential, and aviation seo can help ensure that your website ranks well. By applying the right SEO strategies, businesses can connect with their target audience more effectively, just like the successful design showcased here. A solid SEO plan can really make a difference in standing out online.