Do you have goals to grow your business this year?
Then your first step is a brand audit.
For many of us, we create a brand and get to work growing the business. We then forget to audit and update the brand as the business grows. Before we begin a project with a client who has an existing business, we audit their brand. The brand is the foundation for their marketing, website, and business goals.
Below you will see a list of 25 areas that we assess when auditing a brand.
The first and most important area is #1 - Logo and Branding Board.
If you don’t have a solid foundation of logos, colors, fonts, graphics, and brand messages, you will struggle to assess if your website or social media or print items or email marketing is strong. You will also struggle to update any of the following areas because you don’t have the foundation.
25 BRAND ELEMENTS THAT AFFECT YOUR BUSINESS
Logos and Branding Board
Website
Social Media Profiles
Social Media Posts
Online Profiles (Google Business Profile)
Print Materials
Signage
Canva
Uniforms or Apparel
Swag or Promotional Items
Packaging or Gift Wrap
Voicemail
Phone Etiquette
Email Signature
Email Marketing
Email Etiquette
Gifts / Customer Appreciation
Photography
Videography
Culture
Customer Service
Office Space
Processes
Softwares for invoicing, proposals, portals
Internal Documents
NEED MORE HELP?
If you need help elevating your brand to keep your business growing, fill out our Services Form to see if we are the right fit for you! You can see more of our work here.
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