GET TO KNOW
the women
BEHIND EDC
OUR
journey
After receiving two degrees in Apparel Design and Consumer Behavior from Auburn University, and working in the Apparel Industry, I returned to Auburn University to teach design. I began to realize the community needed someone to help students, professionals and small businesses with branding and design. There were marketing agencies and designers but I saw a need for a person to walk through the process with them. To hold their hand.
I took a leap and founded .eloise. design co. to help individuals design and communicate their brands in a new way.
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The business had two sides that kept me busy! I offered career coaching and resume services to students and branding services to small businesses.
2015
I was a solopreneur trying to do it all on my own.
I took a contract to build my business branding experience, wrote many resumes with students and professionals, and was asked to guest speak for the first time.
2016
The business grew in both career and business services. I hired my first intern and started offering social media services to branding clients. I partnered with our first brand photographer to expand our offerings.
2017
Along with helping clients individually, we started offering workbooks, workshops, and free resources with the blog. The teacher in me was able to thrive!
2018
I cut my hair and we grew the team with a Design Coordinator! We partnered with Auburn University Continuing Education to offer an online Personal Branding course.
2019
After 500 resumes, it was time to re-evaluate. I made the decision to reduce the career services. As a seasoned remote team, we buckled down to continue serving our clients who were struggling through a pandemic. We created more systems and processes for our clients and our blog.
2020
In May, I was honored with Young Business Person of the Year in Auburn, AL and knew I needed to be an influence of wellbeing in a chaotic world. I partnered with The Auburn Chamber of Commerce to train, write and teach the first Women's beingwell Retreat. It was taught seven times the first year.
2021
Our team grew and our "mothership" office got an upgrade for photo and video shoots. We refined the business further to focus on small business and non-profit branding and strategy. Each team member has an area of expertise and works together on all client projects.
2022
We started the year strong by officially launching beingwell as its own business with its own podcast, workshops, and retreats. beingwell is infused into what we teach inside .eloise. design co because in order to build a brand well, the person has to be well.
Our theme word for 2023 is “GO”. This meant that it is time to go in the direction that Eloise has always dreamed the business would go. We used this year to elevate and transition the business to be known for branding services, education, and events.
2023
After 9 years of working remotely and out of Eloise's home, eloise design co. moved into an office in downtown Opelika. We worked to curate a beautiful and functional space that was ideal not only for us to work in, but to share with the community. We intentionally designed a natural light photo Studio and an open workshop space that could be used to serve our clients and be rented by other professionals and teams.
2024
We launched our second year of the BuildWell membership for female creatives serving small businesses
2025
NEVER DO IT ALONE.
This small yet mighty (and talented) team serves many clients.
I tell our clients all the time, do not do your business or career alone.
ADDY STEELE
Project & Photography Manager
ALLIE BROTHERS
Designer
Marketing Consultant
NATASHA BHOGAL
